The Brief
To build off the huge success of last season, I was tasked with not only updating Nothing Stops Us but the entire Women's brand and all of its touch points this season.
The Solution
I used the club's seasonal toolkit as a starting point and came up with a classy outcome that perfectly portrays the brand strategy and positioning, making it distinctive to the Women's team.
The Result
The visual identity has now been used all season long, collaborating with multiple creative agencies. Applied across everything the Women's team does, from Nike 'make your own' t-shirts to stadium branding and flags.
Services
· Research
· Creative Direction
· Visual Identity
· Logo Design
· Asset Roll-out
· Identity Guidelines
· Illustration
· Creative Direction
· Visual Identity
· Logo Design
· Asset Roll-out
· Identity Guidelines
· Illustration
Please note: all photography was taken by the club photographers.
