The Brief
Laleston Lions had started a football team but had no visual representation. This meant establishing an entire brand identity for the club, ranging from their logo to their tone of voice and social media presence.
The Solution
One of the pillars of the brand DNA was chaos, ferocity, and creativity. Resulting in experimental and loud visual executions. Which involved a wide range of duties and techniques, such as illustration, 3D work, and photography.
